1. Sevara Oganova — known as Vkusno by Seva, is one of Uzbekistan’s leading culinary bloggers. Her work covers several directions: an Instagram blog with over 2 million followers, a chain of culinary studios offering offline and online masterclasses in both national and international cuisine, and her own halal-certified production of semi-finished and ready-to-eat meals.
The strength of her brand lies in quality: only the best ingredients, handmade preparation, strict safety standards, and excellent audience feedback. This makes Sevara an ideal partner for collaborations in FMCG, food, gastronomy, and lifestyle content, attracting both home cooks and food enthusiasts.
2. Saidmuxtorov Saidakrom (saidakromchef) — a popular Uzbek chef-blogger with an Instagram audience exceeding 900,000 followers and an engagement rate of about 5.74%. He specializes in cooking: sharing recipes, preparing national and European dishes, and offering cooking hacks and techniques. His Telegram channel is also popular, publishing video recipes and instructions in Uzbek. Saidakrom is valued for his content quality, practical recipes, and closeness to his audience — followers actively engage, comment, and repost his work.
3. Elbek Ibragimov (shum.bolanidodasi) — a young creative blogger from Uzbekistan, gaining popularity among parents and teenagers. His Instagram account is filled with bright content: parenting, children’s games, family moments, and fun videos with kids. Such content resonates with audiences seeking sincerity, warmth, and everyday stories. His followers develop a strong emotional connection, seeing themselves, their children, and relatable situations, which increases trust and engagement.
He is a great candidate for brands in children’s food, clothing, toys, educational games, and family leisure.
4. Abdullox Lutfullaev (chef_lutful1aev) — an Uzbek culinary blogger and kitchen master who transforms everyday meals into gastronomic experiences. His audience appreciates step-by-step recipes, natural ingredients, and a genuine passion for food. His posts provide fresh ideas for home cooking — accessible yet inspiring.
His content excels visually: appetizing photos, neatly presented dishes, and a cozy atmosphere that build trust and keep followers engaged, especially home cooks and beginners. For brands in kitchen appliances, food products, culinary accessories, and healthy nutrition, Abdullox offers strong local reach and high engagement.
5. Tohir Nabiev (nabiyev_gurman) — an Uzbek food blogger combining refined recipes, gastronomic experiments, and vivid visual aesthetics. He showcases not only dishes but also the process: preparation, plating, and ingredient selection, with attention to detail. For his followers, quality and inspiration are essential — they look to try new, unique, and accessible recipes.
His content is an excellent platform for food brands, restaurants, kitchenware, and premium ingredients: collaboration with Tohir ensures high trust and engagement among Uzbek audiences passionate about gastronomy and cooking. A perfect choice for brands aiming to convey quality through attractive visual storytelling.